KNOWING WHEN TO WALK – A CASE STUDY IN PRICING AND RETURN ON CAPITAL
A significant insurer, having
successfully capitalised on the
upswing of the underwriting
cycle after 9/11, has positioned
itself to navigate successfully the
inevitable downswing. In
particular it has:
- developed a basis for identifying the point at which underwriters should walk away from business offered to them so as to ensure that the company achieves its target for long-term return on capital;
- provided underwriters with an understanding of the total system of financial dynamics, rather then just the loss ratio on which they previously focused;
- identified a better way to interpret loss ratios , to help underwriters identify the walkaway point. |
The Company
The company is one of the leading
independent insurance businesses
currently operating in the London
market. It writes a wide range of
marine, non-marine and aviation
business It has regularly
outperformed the market year on year
since the mid-1980s.
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The Issue
Following 9/11, premium rates for most business increased substantially. Like many Insurers, the company did very well out of this. Between 2003 and 2004, its profit before tax rose by a substantial margin.
The Insurer’s CEO and its Chief
Actuary were well aware that that this
level of profitability was not
sustainable. The cycle would
inevitably turn and premium rates
begin to drop again. To maximise
profits across the cycle, underwriters
needed to know when to decline risks
on the basis of inadequate pricing to
ensure that the business met its
targets on long term return on capital.
The company had already done some
work in this area, to make
underwriters aware, when they wrote
business, what ultimate loss ratio
would be needed to get an adequate
return. They had also carefully tracked
pricing strength and projected
expected price movements into the
coming years. In a hard market,
underwriters could often target lower
loss ratios but, as conditions changed,
the challenge was to determine at
what point to let the business go – never an easy decision.
The Analysis
A conversation with Stewart Coutts
and John Murray of TGP Management
Advisers suggested to the CEO and
the Chief Actuary that a better
approach might be possible. The TGP
consultants talked about the ‘walkaway’ price point below which
business written destroys value, and
how this theoretical concept could be
operationalised.
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‘Business lost may always be regained, but money lost is gone forever’ said TGP’s John Murray.
The TGP approach involved ensuring
that the results achieved across the
duration of the underwriting cycle
were at or above the required long
term return on capital.
The project was focused on a single
class of business, with a view both to
making the project manageable and
to developing techniques that could
be adapted to other lines later.
The business itself was rated either by
the use of independently produced
statistical data or by the use of
customer-generated information,
where the customer was of sufficient
size for its own database to be
credible. In certain cases a hybrid
methodology was utilised, the
underwriters using independent data
to overlay customer-produced
statistics.
This approach was applied equally to
business directly underwritten,
reinsurance inwards and business
transacted by way of binding
authorities or similar arrangements.
As a first step, the TGP consultants
worked with the client to understand
the rate of return contribution
required for the class of business by
reference to selected capital density,
the planning methodology employed,
the historic business performance, the
allocated and direct costs relating to
the line, the reinsurance dynamics,
any line of business interdependency
and the pricing methodology adopted
by the Underwriter.
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